The 14th biennial Shanghai International Automobile Industry Exhibition has rapidly become very important with the extraordinary growth of the world’s largest car market as a manufacturing and purchaser supremacy.
Besides the wild Chinese concepts from the infant home-grown marques, there is a great deal on present at Shanghai which is important to the world’s car market.
The Chinese market is tailoring precisely to the present needs of the luxury car industry, in maintaining reputation while simultaneously reducing emissions and expenditure. Up market crossovers and saloons with economical hybrid powertrains have been seen from Citroen’s DS5 to Audi’s A3 e-tron.
On the other hand, demonstrating the vast (and lucrative) difference in Chinese buying habits, Rolls Royce, Ferrari and Bugatti have all exhibited the latest versions of their flagship models, to great interest and acclaim.
There’s also proof of the huge leaps made by once-ridiculed Chinese manufacturers. European levels of build excellence and safety are yet to be definite but the vast majority look unmarked, conventional and workable as consumer products. Expect this to signal the start of a trend, which takes China right to the fore of world auto-manufacturing superpowers.
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